Molson Coors and Fallen Brewing Company announced today that they have entered into a distribution partnership that will bring Fallen’s Kippen, Stirlingshire-brewed craft IPAs, pilsners and porters into the Molson Coors’s Scotland portfolio. Existing customers of Fallen Brewing will continue to be served by Fallen Brewing Company directly, while Molson Coors will help to increase the penetration of Fallen Brewing brands in the Scottish On Trade.
Paul Fallen, founder of Fallen Brewing Company, said: “Working alongside the team at Molson Coors is a really positive step for our business. We’re a relatively young company, with a very simple aim of crafting the highest quality beers whilst working within, and for our local community and environment. Even though Molson Coors is a considerably bigger operation, we felt confident that we understood each other and that the Fallen Brewing brands would be in safe hands.”
Andrew Lawrence, Sales and Operations Director at Molson Coors Scotland, commented: “We’re very proud of the progress our portfolio continues to make in the market. With the Fallen distribution partnership, we’re now able to offer something authentically Scottish, of phenomenal quality, and with an incredible story. Our portfolio and customer satisfaction scores continue to go from strength to strength, and we’re excited about our future prospects.”
The Fallen Brewing Company was founded by Paul Fallen in April 2012. The Brewery now supplies to the independent on-and off-trade, including iconic venues such as Gleneagles and multiple retailers including Aldi, Lidl, Waitrose and Marks & Spencer.